I reserve the right to occasionally veer from my typical posts about baking to talk a little more about random designy stuff. Though I promise to keep it food-related, whether it's a new brand, package design, or retail space. That being said, I have to geek out design-style on you today. Having just made Maple Vanilla Bean frosting to accompany bacon cupcakes, I have maple on the brain. This came up in today's Tasting Table newsletter: Crown Maple Syrup. I'm sorry, but is this not the most beautiful maple syrup you've ever seen? I love the maple leaf/crown icon, and that sleek bottle?? It's so chic it looks more like a high-end whiskey than a syrup (For the record, I am totally okay with that). Crown Maple Syrup is from Dutchess County, New York, located in the Hudson River Valley. The identity was designed by Studio MPLS in Minneapolis. There are three varieties: light amber, medium amber, and dark amber which you can buy through their online store. I'd love to try all three varieties, but I think for my purposes I'd be favoring the dark! Could you imagine this in a cocktail? Oh yeah, now we're talking.
All packaging images from The Dieline.After going to Studio MPLS's site, I noticed their most recent blog post features the creative process of branding Crown Maple Syrup. Below is just a touch of that. Such beautiful work.